in strategic design and management
of communication projects
in both planning and execution
of every project
in the communications and entertainment industries in Colombia,
the United States, Spain, Mexico and Central America.


Ricardo Alarcón


Jimena Quintero

General Manager

Pilar Sánchez

Administrative Manager

Daniel Alarcón

Marketing Director and Project Manager

Juan David Pérez

Gerente Medellín

Luz Mary Rendón

General manager- Factorial Media





All along his extensive professional career in mass media, specifically Radio and Television, he has held positions as a journalist, commercial and marketing manager, President and CEO. He has worked in, and led, top companies at a national and international level.

He has served as president of Caracol Radio, Caracol Televisión, RTI and Ecuavisa, the leading communications group of Ecuador.

He held the position of International Director for Prisa Radio, the world’s leading radio broadcast company in Spanish, where he also served on the Board of Directors, and served as Chairman of the Board for Caracol S.A Currently he forms part of the board of directors for Asomedios.

He has formed part of advisory boards and led the development of projects in the US, France, Portugal, Spain, Costa Rica, Panama, Chile, Argentina and Colombia.

To contact Ricardo Alarcón




General Manager

Jimena Quintero holds a B.A in Journalism and Social Communication from Universidad de la Sabana, and an MBA from Universidad Santa María la Antigua in Panamá.

She served as manager for La W and director of new businesses for Caracol Radio before leaving Colombia and holding several positions in media organizations and agencies in Panama and Costa Rica.

When serving as Director in Panama for Llorente & Cuenca, the leading multinational firm for communication strategies in spanish and portuguese, she demonstrated her capacity for strategic design in reputation, marketing and media relations for clients like Toyota, Samsung, Unión Eólica Panameña, Copa Airlines, Fenosa and TAP Portugal.

She is renowned for her capacity to find creative solutions and her excellent relations with the media.

To contact Jimena Quintero




Administrative Manager

Pilar Sanchez Rivera holds a B.A in Social Communication and Journalism from Universidad del Norte in Barranquilla, specializing in media production and management. she has served a wide variety of roles in media and communications, where she has built a robust network of high level contacts in the public and private sectors as well as press and the PR industry, in companies such as EMI music, Radio Súper, caracol Radio and the Congress of the Republic of Colombia; internationally, she has also worked in AV production for Season productions in the United States.

To contact Pilar Sánchez



Alarcón Sojet

Marketing Director and Project Manager

Daniel Alarcón Holds B.A ´s in Political science and international relations from Universidad de los Andes, with over 8 years of experience in digital media and communication projects. He served as media analyst for Buho, where he collected and analyzed data on international media coverage and produced insights for clients such as the Colombian Ministry of foreign relations, Goldman Sachs, Claro and the U.S state Department.

As Country editor for The Business Year, he led the design of content and marketing strategies and produced economic reports for international investors, with particular emphasis in the medicinal cannabis industry.

As part of our team, he leads the research intelligence divisions and directs Factorial Business.

To contact Daniel Alarcón


Juan David


Manager Medellín

Lawyer and Political Scientist with a Master’s Degree in Information and Communication Technologies. Professional and work experience in national and multinational companies in the Financial, Telecommunications, Entertainment and Services sectors in different management-level positions in private and public companies. Member of Boards of Directors of Companies and Public-Private Institutions.

Among his strengths, his great capacity for ideation stands out, his experience leading in crisis environments, his commitment to understanding and solving problems, his Creative and Innovative DNA for the relationship with different interest groups.

To contact Juan David Pérez


Luz Mary


General manager - Factorial Media

Publicist with 30 years of experience in managing service markets and mass consumption products at a national and international level.

Her time in the media and private companies has provided him with extensive experience in market research, development and implementation of strategic marketing plans and global sourcing.

To contact Luz Mary Rendón